Data Quality Guide > Getting Started > Overview of Data Quality
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Overview of Data Quality
Data Quality refers to the suitability of data for its intended use, evaluated through characteristics such as accuracy, completeness, reliability, relevance, and timeliness. It plays a vital role in ensuring that data serves its purpose effectively in operations, decision-making, and planning processes. High-quality data must meet certain criteria relevant to specific purposes, which can vary depending on the context in which the data is used. Here are the key dimensions that commonly define data quality:
Accuracy: The degree to which data correctly reflects the real-world entities or events it represents. Accurate data is free from significant errors and precisely captures the intended information.
Completeness: This dimension assesses whether all necessary data is available. Incomplete data lacks some of the required information, potentially leading to erroneous conclusions or decisions.
Consistency: Consistency involves ensuring that data is the same across different databases or data sets. Inconsistent data can occur due to duplication, data entry errors, or when data is updated in one source but not in another.
Timeliness: This refers to data being up-to-date and available when needed. Timely data is crucial for making informed decisions at the right moment.
Reliability: Reliability concerns the trustworthiness of data sources and the processes used to collect, store, and manage data. Reliable data can be confidently used for making decisions.
Relevance: Data should be relevant to the questions or decisions at hand. Irrelevant data can distract from key insights and lead to misinformed decisions.
Improving data quality involves processes and technologies aimed at detecting and correcting flaws in data, as well as providing the insight to either limit or prevent data quality issues in the future. High data quality is essential for analytical processes, ensuring that insights derived from data are accurate and actionable.
Last modified date: 05/15/2024